No-one can deny a food craving when the desire hits right? We all know pregnant women have regular (albeit unusual) cravings, but what about the rest of us in our everyday life?
Why do we then crave certain food?
A food craving is an intense desire for a specific food. This desire can seem uncontrollable, and the person’s hunger may not be satisfied until they get that particular food.
Every person experiences cravings differently. Cravings are often for junk foods and processed foods high in sugar, salt, and fat.
Food cravings are in fact normal and are your bodies way of communicating its needs. A strong craving can indicate that your body is low in a specific nutrient, vitamin or mineral.
Understanding the reason behind a craving can point us in the direction of feeding the body what it actually needs instead of a temporary ‘fix’.